We help companies work smart with China, build fast websites and e-commerce, drive
measurable traffic and sales, create high-quality 3D visuals, deliver WeChat solutions, and provide
reliable virtual assistant support. Clear scope, transparent pricing, steady delivery.
Middle Earth Consulting AB helps companies produce in China, source furniture and consumer products,
build fast WordPress sites and WooCommerce stores, develop WeChat mini-programs, and create
photoreal
3D renderings. Based in Sweden and Shanghai, we support international trade, digital growth, and
product launches.
Why companies choose us
We are a hands-on partner combining international business experience with digital expertise. For
over two decades we have helped clients design, produce, and sell products worldwide. From sourcing
to websites, from marketing to operations, we bring it together under one roof.
20+ years in furniture, sourcing, and digital
Global trade experience with on-the-ground supplier contact
We find the right factory, negotiate terms, secure quality and timelines, and make logistics
work. You get a transparent chain from quote to delivery. Deep experience in furniture and
consumer products, speaking both business and production with suppliers.
We build fast, SEO-friendly WordPress and WooCommerce sites, set up tracking, optimize
conversion, and support content and ads. Focus on measurable outcomes, not cosmetics.
VizoRender delivers photoreal product images, environments, and BIM objects for catalogues
and e-commerce. Save photo costs and control lighting, materials, and angles.
We handle all kinds of administrative work to keep your company running smoothly. From
banking errands and customs documentation to import/export paperwork, translations, and
coordination, every task is managed professionally and delivered on time.
Typical work: general administration, customs docs, shipping papers, bank
submissions, coordination with agents and authorities.
INC
US Incorporation & Advisory
Start on the US market with incorporation, banking, and payment rails. A clear process and
hands-on help with the practical steps.
Reliable admin and coordination across borders and time zones.
Meet the team
PerOla Hammar
Founder & Business Consultant
PerOla specializes in business consulting, sourcing, WeChat development, and 3D rendering
with BIM integration. With many years of international experience living and working in
China, he bridges markets and cultures. He also works with web development and social media
marketing, ensuring clients receive both strategic direction and practical results.
Sanoja Jayalath
Web Development & Marketing
Sanoja focuses on creating professional websites and e-commerce platforms aligned with client
goals. She manages design, structure, and performance, while leading social media marketing
to build visibility and engagement across channels.
Short, straight answers. If you do not find your question here, contact us.
Can you help us source and produce in China?
Yes. We shortlist factories, request quotes and samples, negotiate terms, plan inspections, and
coordinate shipping. Start here: first import
checklist.
How do you vet factories before an order?
We verify ownership and certifications, test samples and a small pilot run, and arrange on-site
or third-party inspections with a clear QC plan. See: factory vetting.
What is a typical lead time for furniture and consumer goods?
Commonly 30–60 days for production after sample approval, plus shipping. We include buffers and
weekly progress checks.
Do you build fast WordPress and WooCommerce sites?
Yes. We ship a speed budget by default, lean themes, optimized images and fonts, and proper
caching to hit green Core Web Vitals. Read: WordPress
speed budget.
Can you improve an existing slow site without a full rebuild?
Often yes. We audit render-blocking assets, reduce payloads, and implement a 7-step plan. If a
rebuild is cheaper, we tell you.
Do you create 3D product images and BIM objects?
Yes. Photoreal packshots and lifestyle renders, plus Revit/IFC models with correct parameters and
lightweight files. See: why 3D beats studio
photos.
What do WeChat mini-programs typically include?
Catalog or store, coupons, member clubs, and CRM hooks. The goal is retention. Read: WeChat loyalty loops.
Do you offer ongoing marketing support?
Yes. Content, SEO, and paid campaigns with monthly reports. We focus on measurable leads and
sales.
Can your virtual assistant service handle banking and customs?
Yes. We prepare documents and coordinate with banks, shippers, and authorities. Discreet and
reliable.
Do you help with US incorporation and payments?
Yes. Formation, EIN, payment platforms, and a practical checklist to get trading fast. See: when to choose US incorporation.
Ready to move forward?
Tell us what you want to achieve and we will get back with a proposal.
